Breaking the Shackles: Uncovering the Entrepreneurial Intention Among Women A Study Based in North India

Abstract

The present research explores the factors stimulating entrepreneurial potential among women based in India and how it eventually results in an intention to start their own business. The study is using the theory of planned behavior (TPB) and the entrepreneurial event model to identify the antecedents of entrepreneurial potential among women entrepreneurs in India. The study also attempts to understand whether entrepreneurial potential results in an intention to take up a business venture. A survey questionnaire is used to gather the data, and it is conducted both online and offline. The study used 214 responses in total. The data is analyzed using validated procedures and techniques, such as exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and then path analysis in AMOS (20). The study found that entrepreneurial potential was significantly affected by perceived desirability, followed by perceived feasibility and it also found that perceived risk negatively affects entrepreneurial potential. The second finding shows that the developed potential does turn into an intention to start an entrepreneurial venture, backed by perceived desirability and perceived feasibility. The results can be used to design training programs and help incubators create a methodical strategy to ensure the promotion of women entrepreneurs.