Breaking ground on the virtual frontier: Surveying civic life on the internet

Abstract

The Internet provides a virtual frontier to expand our access to information and to increase our knowledge and understanding of public opinion, political behavior, social trends and lifestyles through survey research. Comparable to other technological advancements, such as the telephone and the computer, the Internet presents opportunities that will impact significantly on the process and quality of survey research now and in the twenty-first century. Cyberspace permits us to move beyond traditional face-to-face, mail and telephone surveys, yet still to examine basic issues regarding the quality of data collection: sampling, questionnaire design, survey distribution, means of response, and database creation. This surveys include those posted on LISTERV mailing lists, USENET newsgroups, and the World Wide Web. A survey on politics and civic life, conducted by the authors, is used as a case study.