Abstract
Gender stereotype research has identified many female and male subtypes, e.g. housewife, career woman, macho man, and wimp. Regarding their perception, several dimensions, such as Warmth, Competence, Traditionality, and Age, have been found to be meaningful in people’s cognitive organization of them. The present paper analyses gender subtype perception results obtained in an online questionnaire among English and Spanish participants who rated ten female and ten male subtypes on 15 scales. The subtypes were produced by the participants themselves in a prior study. The results are backed up by interview quotes of the same participants. Many of the findings conform to those of prior studies, e.g. the clear separation of female and male subtype clusters, while others are novel or contrary to previous research. Thus, the English male subtype mate is perceived both very masculine and feminine and the Spanish promiscuous female subtype guarra is seen as inherently different from the English equivalents.
Highlights
A vast amount of research on gender stereotypes has been dedicated to identifying and understanding broad global gender stereotypes
The aim of the present study is to analyse different female and male subtypes on 15 dimensions that have been found to be meaningful in the perception of gender subtypes, using 23 participants’ perception results obtained from slider scales rather than point scales, in hope of detecting subtle differences especially when it comes to very similar subtypes
Scales with highest loadings The results of the principal component analyses (PCA) make it possible to determine which ones of the 15 scales have the highest loadings, indicating which scales are largely responsible for the participants’ perceptions of the gender subtypes and which scales vary together
Summary
A vast amount of research on gender stereotypes has been dedicated to identifying and understanding broad global gender stereotypes. Research has increasingly focused on the production and perception of more specific female and male subtypes. It has been shown that rather than thinking of the categories women and men as a whole, people tend to think of particular subtypes that are both consistent and inconsistent with the global stereotype Inconsistent subtypes (e.g. career woman, feminist) are grouped together and treated as exceptions to the rule, thereby reinforcing the global stereotype Inconsistent subtypes (e.g. career woman, feminist) are grouped together and treated as exceptions to the rule, thereby reinforcing the global stereotype (Richards & Hewstone, 2001, p. 53)
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