Abstract
The objective of this research was to define and evaluate the threats and opportunities of digital media pose to traditional print media, from the perspective of journalists and readers with regards to the future of the press. The research took the form of an online survey, which produced two databases, one for journalists and one for readers. A variety of analysis techniques were applied, like exploratory factorial analysis and multiple regression. From the readers' perspective, three dimensions influence the use of the web for reading news: the practicality of the platform, the knowledge of the technology and external influence. For journalists, the use of language, the layout, the process of migration from the printed word to the internet, and the advantages over competitors are the determining factors for digital media becoming the primary source of income for traditional print media companies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Services Technology and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
