Abstract
This study aims to determine whether the leisure travel consumption behavior of gay tourists reflects hedonistic tendencies, as seen through the lens of the French philosopher Michel Onfray. The methodology employed in this research is a qualitative-quantitative study, which combines theoretical and empirical investigations grounded in exploratory-descriptive research, incorporating elements of Queer Theory. It provides a concise bibliometric analysis of LGBTQIA+ tourism, drawing from dissertations, proceedings of the ANPTUR Seminar, and articles in the Journal of Homosexuality. The theoretical-philosophical foundation of the study is rooted in the philosophy of hedonism, which connects the pursuit of pleasure with tourism. Empirically, it draws on three sources of data: (1) data published by Community Marketing & Insights from 2012 to 2019; (2) exploratory research carried out during the 22nd LGBTI Pride Parade in São Paulo (2018); and (3) a survey conducted with 1406 gay and bisexual male respondents. The findings revealed distinctions between the Brazilian audience and North American tourists across various dimensions, not aligning with the economic and motivational traits identified by the World Tourism Organization.
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