Abstract
The Brazilian consumption of flowers and ornamental plants reproduces the main typical conditions of developing countries, which it shares with other nations of Latin America, Asia and Africa. These include low per capita consumption rates, the centralization of purchases in a few traditional items, and the concentration of demand on dates and special occasions of the national calendar of celebrations. However, in recent decades, strong growth rates have been observed for this sector, signaling a potent and promising market for producers, wholesalers, retailers, floral designers, landscapists and other professionals working in the floral segment. This article analyzes original quantitative research data applied throughout Brazil, from 2014 to 2016, by the market intelligence firm Hórtica Consultoria and by the Union of the Retail Trade of Flowers and Ornamental Plants of the State of São Paulo (Sindiflores), revealing preferences, habits, practices and tendencies for the consumption of flowers and ornamental plants in Brazil.
Highlights
The commercial floriculture, understood as the professional and business activity of production, commerce and distribution of flowers and plants cultivated for ornamental purposes, represents one of the most promising segments of contemporary Brazilian agribusiness
The greatest challenge for the continuity of the growth and development of the flower and ornamental plants production chain in Brazil is to increase the consumption of its products, in quantitative terms, but mainly in the increase of purchase opportunities, make buying flowers and ornamental plants a daily and personal habit (JUNQUEIRA and PEETZ, 2011a, 2011b)
Concentrated in the domestic consumer market, which in recent years has directed 99.3% of the total value traded, Brazil’s chain of flowers and ornamental plants covers an area of 13,468 thousand hectares, exploited by 7,800 And cultivation of about 350 adapted native and exotic species and cultivars (JUNQUEIRA and PEETZ, 2015; PAIVA et al, 2016)
Summary
The commercial floriculture, understood as the professional and business activity of production, commerce and distribution of flowers and plants cultivated for ornamental purposes, represents one of the most promising segments of contemporary Brazilian agribusiness. The greatest challenge for the continuity of the growth and development of the flower and ornamental plants production chain in Brazil is to increase the consumption of its products, in quantitative terms, but mainly in the increase of purchase opportunities, make buying flowers and ornamental plants a daily and personal habit (JUNQUEIRA and PEETZ, 2011a, 2011b). In this way could the sector gain more uniform income distribution during the year, making it more sustainable and independent of the seasonal cycles of consumption (JUNQUEIRA and PEETZ, 2008). The present research aims to contribute to the better knowledge of this relevant aspect of the market, pointing to trends favorable to future sector development
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