Abstract

Despite having a population of over 190 million people and the largest economy in Latin America, Brazil’s cultural imprint seems to be limited to soccer and supermodels. In many areas, Brazil is evolving financially and socially, but the gaming industry still lacks the maturity and development of other major countries like the United States and Japan. There are approximately 35 million active players in the Brazilian gaming community (Takahashi 2011), and as this number continues to grow, developers must cultivate a broader and more sophisticated presence both locally and in international markets.

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