Abstract
The article deals with the evolution of Brazil’s cultural diplomacy from the Empire till the present day. Special attention is paid to figures who contributed a lot to its development, namely the Emperor Pedro II, foreign minister Rio Branco, education minister Gustavo Capanema. The author divides cultural diplomacy evolution into several periods and concludes that it reached its heights under Lula da Silva in early XXI century. The president increased government role in financing cultural sphere and implemented various cultural programmes partly borrowed by neighbouring and some European states. After right-wing politicians came to power, cultural diplomacy has been suffering crisis, which manifested in the dissolution of Cultural Ministry, less investment in culture and return to some elements of elitist culture of the First Republic.
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