Abstract
Tangerang City Government is trying to ready a smart city to provide convenience in all respects, one of which is the communication technology currently being used is the Tangerang LIVE application. Indirectly this can create good branding for the Tangerang City government. The Tangerang LIVE application has not been running as it should be, so the purpose of this research is to use this application to answer the needs and desires of the people of Tangerang City. This research was conducted with quantitative methods; this method can be answered the study's purpose. Like what the government runs this smart city through this application, the population is around Tangerang City. The study results found that smart city branding influences communication technology in the Tangerang Live application. Public services and delivery of information developed through digital communication by the Tangerang City Government are more integrated, monitored, effective, and efficient for the community
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
