BRANDING KNOWLEDGE ENHANCEMENT THROUGH ONLINE TRAINING FOR MSMEs IN SOUTH JAKARTA

Abstract

Brands are essential for consumers and producers, but the number of MSMEs registering their trademarks is limited. MSME knowledge about brands needs to be improved. This community service uses online training attended by 57 participants. Quite several participants have already branded their products, but only a few have registered their brands. They still have difficulty creating a brand and registering it and have financial barriers to registering a brand. The stages of community outreach consist of material preparation, training, discussion, and evaluation stages. From the test results, participants did not understand the brand function for consumers and brand characteristics. Participants' understanding of the function of brands for entrepreneurs and brand elements is quite good. Most participants know that a brand must be registered, but many do not know how to register it. The test results are in line with the discussion; many participants want to know how to make a good brand and the procedure for brand registration. The understanding of the trainees about the improvement brand is quite good. The training concludes that MSMEs still need brand training, especially for online trademark registration procedures. Synchronous online training is practical because participants and trainers can have interactive dialogue so that in the future, online training can continue this activity to enhance MSMEs knowledge.