Abstract
This paper was publicy presented at the International Conference State of Democracy in Europe organized by the Doctoral School of Political Science of the University of Bucharest, between 13-14 December 2010. The idea of this paper first appeared in 2008 after an international conference held in Bucharest on the future of NATO. If at first regarded with suspicion the idea of creating a NATO brand became more or less official later that year when NATO hired the executive from the Coca-Cola Company, Michael Stopford, as deputy assistant secretary general for strategic communication services. “We have the green light to think about branding policy for NATO” (Jean-Francois Bureau, NATO’s assistant secretary general for public diplomacy, 2008).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
