Abstract
‘Leeds University is recruiting its first marketing director – one of a new breed in the sector, equivalent in status to pro vice‐chancellors…According to Leeds, the marketing director will be the “guardian of the brand”’ (Times Higher Education Supplement, 23 July 2004) ‘A brand revamp…is on the cards for Anglia Polytechnic University…[with] marketing work to develop the university’s reputation in a few high‐quality disciplines.’ (Times Higher Education Supplement, 6 August 2004)
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Perspectives: Policy and Practice in Higher Education
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
