Brand Strategy of Shadow Play Digital Museum

Jiachen Zhang

doi:10.54691/bcpbm.v13i.52

Abstract

China’s intangible cultural heritage shadow puppet shows its more than two thousand years’ history. In today’s era full of luminous screens, few lights are still projected on the shadow puppets. The shadow puppets only exist in the hands of some old craftsmen. Few young generations take over and inherit the skills and knowledge of the old craftsmen, resulting in the shadow puppets gradually disappear in people’s sights. Besides, few people pay attention to the development and charm of traditional folk art shadow puppets. In this paper, the case analysis method is used to summarize the current situation and development trend of the digital museum in the display and navigation, the analysis of the advantages of the application, and the design principles and design methods of the digital museum user interface. It summarizes and analyzes excellent digital museum design cases at home and abroad, and sorts out and summarizes the design principles of digital museums and the specific methods of user interface design. Digital museums are in line with the development of the times. Since the exposure rate of cultural and creative products has increased in recent years, the number of visits and discussions of museums has increased frequently, which has promoted the brand image of digital museums. Digital museum website designs the improvement of cultural and creative product development, the number of people facing the increase. the digital museum is also being improved. Therefore, the construction of an online digital museum for Tangshan Shadow Play Museum is a project to promote the development of shadow puppet culture. With the vigorous development of computer technology, more and more people use digital products, so Tangshan Digital Museum is operational feasibility. It is of great significance for spreading traditional culture.

Highlights

With the rapid development of contemporary advanced digital technology, more and more media can be used to carry out brand image design and series product design in the face of traditional culture
In the design of Tangshan Shadow Puppet Digital Museum, the difference from the past is that the shadow puppet culture, which is gradually fading out of people's sights, is associated with the innovative design of new media
It will have the breath of traditional Chinese folk art Both in color and shape, and improve the exposure rate of traditional folk art shadow puppets

Summary

Introduction

With the rapid development of contemporary advanced digital technology, more and more media can be used to carry out brand image design and series product design in the face of traditional culture. We should protect and innovate intangible cultural heritage or traditional art to make intangible cultural heritage alive.And in the form of expression, it should be diversified and express traditional cultural stories from multiple angles.Let the trendy traditional art truly enter the younger generation group and play with them in a daily manner.We should encourage the younger generation to participate in non-hereditary inheritance, and develop the traditional Chinese art In this era of big data, lacking some online learning and viewing methods, so that viewers can appreciate the cultural colors and charms of various places on their mobile phones without leaving home. In the design of Tangshan Shadow Puppet Digital Museum, the difference from the past is that the shadow puppet culture, which is gradually fading out of people's sights, is associated with the innovative design of new media It will have the breath of traditional Chinese folk art Both in color and shape, and improve the exposure rate of traditional folk art shadow puppets. It is hoped that shadow play digital museum can play an important role in the publicity of shadow puppets, and Tangshan shadow puppetry and even Chinese shadow puppetry will enter the general public's vision with a new look to a certain extent, gaining the attention of the younger generation, and promoting the development of traditional Chinese folk art

Interface Design of Chinese and Foreign Digital Museums

Brand Image Comparison of Chinese and Foreign Digital Museums

Conclusion