Abstract
This article examines the role of celebrity activist Brad Pitt in relation to the new Orleans-based Make it Right Foundation. Specifically, Pitt's image and project are analysed through the critical lens of Lauren Berlant's concepts of national sentimentality and the ameliorative actor to determine the ways that such celebrity good works can be understood beyond knee-jerk reaction or commodity cooptation. The article focuses on a textual analysis of Pitt's celebrity image as ‘common man’ through his post-Katrina philanthropy–activism.
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