Abstract
A brand’s packaging design can play an important role in projecting its personality. In the pharmaceutical industry the design of Rx packaging has been functional rather than decorative, and limited to the communication of essential information. But with the increase in brands moving from Rx to OTC, the design of brand packaging will take on a new importance.KeywordsSolar EclipseBrand PersonalityText SizeSelling EnvironmentBrand IdentityThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Published Version
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