Brand Design of Coastal Eco-tourism Products Based on Cultural Creativity

Abstract

Zhou, Y., 2020. Brand design of coastal eco-tourism products based on cultural creativity. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 306-310. Coconut Creek (Florida), ISSN 0749-0208.At present, the brand design of marine tourism products does not have the characteristics of color bionics, and the visual information of the key target of packaging is not prominent, which leads to low interest of tourists in the products and poor sales of coastal eco-tourism products. Brand design method of coastal eco-tourism products based on cultural creativity is proposed. It designs the external functions of brand and combines with augmented reality technology to achieve the unity of packaging and virtual presentation. Color bionic feature extraction algorithm is used to enhance the visual effect of product packaging by block feature matching and other steps. By selecting the key frame image, the homography matrix between the current image frame and the key frame is calculated to obtain the absolute pose information of the current frame relative to the real world, so as to ensure the accurate matching between the real and the virtual. Finally, the experimental results show that the design effect of the proposed method achieves the purpose of the design scheme, which can significantly improve product sales.