Abstract
Anecdotal and experimental evidence suggests that at least some consumers change their purchasing behavior in response to the values, reputations, and political activity of corporations. Using two nationally-representative surveys and a third survey of registered voters, we find Americans’ engagement in boycotts and/or buycotts for political or social reasons to be widespread. Social media activity, political knowledge, ideological intensity, and an interest in politics are significantly associated with political-consumer behavior. Among partisans, we find both instrumental and expressive partisanship to be significant predictors of political consumerism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
