Abstract
The declining trends in membership within the American Psychological Association (APA) and APA divisions reviewed by Robiner, Fossum, and Hong (2015) are startling and provide a wake-up call to professional psychology. In this commentary, Karlin (the President-Elect of APA Division 12, the Society of Clinical Psychology [SCP]) identifies important issues associated with membership needs and declines within SCP and critical areas of focus for ensuring its future success. In identifying current needs and providing a vision for the future of SCP, Karlin stresses the importance of and future plans for promoting the identity, brand, and value of SCP.
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