Abstract
The aim of this article is an attempt to identify potential perspectives for a development of the bottling sector in Poland under the conditions of changing market economy. The article’s character is strictly theoretical. The basis for analysis consist of statistical market data of marketing nature and internal materials of entities operating in the sector. Different trends that shape social and global consumer behaviors on market, such as care for a healthy lifestyle, respect for the environment, sustainable development, health-focused activity - these are needs that consumers will tend to satisfy in the near future, buying various items, including beverages.
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