Abstract
Although the importance of novelty and usefulness in creativity is widely acknowledged, little is known about how to accomplish both. Integrating research on goal orientations, learning and creativity, we examined the effect of synchronous and sequential learning and performance goals on idea novelty and usefulness. Synchronous learning and performance goals enhanced product usefulness at the expense of novelty compared to sequential learning and performance goals (Study 1). Motivation to gain extrinsic rewards explained this effect. Offering participants a reward for creative outcomes reversed this effect by increasing the perceived importance of novelty (Studies 2 and 3).
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