BORDERS OF DIGITAL ART IN THE CONTEXT OF THE INFORMATION SOCIETY

Abstract

The article shows the relationship between the development of information technologies, the characteristics of the information society and digital art. The broad possibilities of the digital world related to recording, storing and processing data (cyber text, big data, smart services) and the creation of virtual worlds are pointed out. The influence of the development of information technologies on the character of the works of art (their variability and availability) is also considered. On the basis of representative examples, three areas of border-crossing in the manner of presenting and experiencing a digital art work are distinguished: entering the public space, virtual world and the recipient's private area. The possibilities of integrating the digital message within the architectural structure in the public space (media architecture using display technology and temporary projections) is indicated. The possibilities of digital art in the virtual world is also taken into consideration (generative art, Net Art, virtual museums). Moreover, the issue of digital art in the context of crossing the border of human privacy by means of information technology (monitoring, surveillance) is considered, stressing also the social aspect of interactive art. The article shows the almost unlimited possibilities in the field of digital art, which are determined only by the imagination of the artist.