Abstract
Body positivity – often referenced on social media as “#BoPo” – encourages acceptance towards all body types, including one's own body, and challenges the societal ideal of the very thin body. The current study examined whether viewing body-positive TikTok content improves state mood and body satisfaction. Participants were female undergraduate students (N = 156) who completed an online study where they were randomly assigned to view either body-positive, body-focused, or control TikTok videos for five minutes. Before and after viewing the TikTok content, participants completed questionnaire items to assess state affect and body satisfaction alongside other variables. Mixed between-within subject ANOVAs demonstrated that participants in the body-positive condition experienced an increase in body satisfaction and a decrease in negative affect after viewing the body-positive TikTok videos. In contrast, those in the body-focused condition experienced a decline in body satisfaction and positive affect and an increase in negative affect. This study provides preliminary evidence that TikTok content may be used as a positive outlet for body image, depending on the type of content being viewed.
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