Abstract
This paper examines a research and development programme into one of the most novel forms of tourism development in peripheral areas of Europe, the book town, which started in Hay-on-Wye in Wales in 1961 and by the 1990s had spread to Belgium, France, The Netherlands, Norway and Finland. In 1996 the Scottish Tourism Research Unit at the University of Strathclyde, in partnership with Scotland's national development agency, Scottish Enterprise, undertook a programme of research aimed at evaluating the tourism potential of a book town development in Scotland. The results led to the development of a book town in Wigtown, a rural town in the extreme south west of Scotland, which was launched in May 1998. Copyright © 1999 John Wiley & Sons, Ltd.
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