Abstract
Books reviewed in this article:DeSalvo, Louis J., Consumer Finance.Ewen, Stuart, Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.Leibenstein, Harvey. Beyond Economic Man: A New Foundation for Microeconomics.Gordon, Leland J. and Stewart M. Lee, Economics for Consumers, seventh edition.Reynolds, Fred D. and William D. Wells, Consumer Behavior.Thorelli, Hans B. and Sarah V. Thorelli, Consumer Information Systems and Consumer Policy.Warmke, Roman F. and Eugene D. Wyllie, Consumer Economic Problems.
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