Abstract
Book Review Selling Destinations: Geography For The Travel Professional
Highlights
Most undergraduate programmes in tourism management in Malaysia and elsewhere include a course on tourism geography
Knowledge of geography is deemed essential on the ground that it will equip travel and tourism professionals with geographic literacy of both the immediate environment at a particular destination and the world outside, regional and international
Tourist guides and hotel guest contact personnel in particular, need knowledge in geography to be in the position to advise or provide visitor information on numerous geographic aspects of a destination such as weather, distance, time, location, direction, costs, terrain and the physical environment, especially fauna and flora
Summary
Most undergraduate programmes in tourism management in Malaysia and elsewhere include a course on tourism geography. SELLING DESTINATIONS: GEOGRAPHY FOR THE TRAVEL PROFESSIONAL Knowledge of geography is deemed essential on the ground that it will equip travel and tourism professionals with geographic literacy of both the immediate environment at a particular destination and the world outside, regional and international.
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