Abstract
Book Review: Kelly A. McGuire’s Hotel Pricing in a Social World
Highlights
The hotel industry today is “constantly changing” Worldwide
The publication of Hotel Pricing in a Social World is most timely, it addresses the key aspects of revenue management, and paves the way to hotelier a new level knowledge in today’s competitive marketplace since revenue management is an incredibly hot topic for well‐conceived revenue strategies and tactics can grow a hotel’s market share and profits significantly
Using the themes of New Analytics for a New Environment: The Evolution of Hotel Revenue Management Analytics, Technology, and Data, The Expanding Role of Revenue Management, The Future of Revenue Management: Pricing as a Business Strategy, the author identifies those aspects of the hotelier’s role where changes in changes in marketplace, technology, and consumers, and the impact that they will have on your business
Summary
The hotel industry today is “constantly changing” Worldwide. Globalization and the industry’s wide focus on sustainability are just some of the forces and resulting in widespread change. TITLE OF BOOK: Hotel Pricing in a Social World AUTHOR: Kelly A. The First Edition of Hotel Pricing in a Social World features both practical perspectives and discussions of new trends in a variety of sectors.
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