Abstract
Book review: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Highlights
Creativity plays an important role in education
There are numerous articles and books that focus on issues faced in academic contexts, but few target the flexibility and creativity needed in academia
The book, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Catmull and Wallace, 2014), while written for a corporate environment, gives useful strategies in this regard for academic contexts as well
Summary
There are numerous articles and books that focus on issues faced in academic contexts, but few target the flexibility and creativity needed in academia. The author, Pixar founder and President Ed Catmull, is a pioneer in innovation in animated films. In his book, he shares his experience in establishing and supporting a creative environment at Pixar for 33 years. Throughout the book, the author provides insight into managing and maintaining a creative culture in organizations similar to that achieved at Pixar. He details strategies such as focusing on open communication, eliminating fear of failure, encouraging collaboration,. The full terms of this licence may be seen at http:// creativecommons.org/licences/by/4.0/legalcode
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