Abstract
The Black Lives Matter movement began as a social media hashtag (#BlackLivesMatter) by Alicia Garza, Patrisse Cullers, and Opal Tometi to bring awareness when George Zimmerman was acquitted in the fatal shooting of Tayvon Martin in 2012. It gained momentum in 2014 after the police shooting of Michael Brown in Ferguson, Missouri, with nationwide protests against the growing pattern of police-involved shootings of unarmed African American men. Social media has allowed the movement to organically grow by sharing videos, observations, and information.
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