Abstract
Tthis work aims to present a case study of a marketing plan for the implementation of a product / service related to book advisor (advisory to publish books). With an innovative approach related to the publication of books whose theme is diverse technical knowledge. In an effort to meet a repressed demand from the publishing sector, which is the publication of books for graduates of postgraduate, master's and doctoral courses. The aforementioned planning was objectified due to the Brazilian editorial warming which is promising, and which as a rule repels technical editions because they are not commercially attractive. In this article, the marketing strategies related to the Disruption of a new entrant to meet a repressed and currently unmet demand.
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