Abstract
Indian Premier League (IPL) has evolved as a popular event for the large entertainment savvy middle class as well as sports enthusiasts who equally enjoy the new live spectacle on television. Most of the franchised team is owned by Bollywood stars or at least branded or heralded by film star. This made cricket match an extremely glamorized event with all the mix of a Bollywood film. This revolutionized the entertainment culture of public where they are now witnessing the merging of the most popular entertainment outlet – film and sports. The chapter argues that the concept of IPL as a media event is identified by the public as a glorified Bollywood film where it set an ideology that every second should be enjoyed with a similar enthusiasm of a masala Bollywood film. This chapter situates IPL with the larger framework provided by Dayan and Katz (1992) in defining a media event.
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