Abstract
The organizations not only required to satisfy its customers but also required to satisfy all its customers. For this, organizations will receive value from all its customers. So a new category of customer value comes up in picture i.e. ‘creative Value’. This research paper shows the thoughts inbuilt in RK Model and its relation with the BO Strategy. A combined model of ‘Value with Creativity’ is made and uses this model to enhance customer retention and customer value. The combined model is proposed by combining the BO Strategy, Fuzzy SERVQUAL, and RK Model.
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