Bluetooth Low Energy (BLE) based geomarketing system

Abstract

With the huge advances in the field of wireless communication technologies and the availability of large volume of data on customers, it becomes imperative to develop a system that can be used in shopping center to make shopping more enjoyable and efficient for the customer and the monitoring real-time easier for the store's management. A Geomarketing system based on Bluetooth Low Energy (BLE) is developed. This BLE-based system consists of three key components (i) Server component (ii) smartphone component, and (iii) beacons (BLE). The smartphone application detects the location of customers by using BLE technology, this data will be transferred to server component by WIFI, and the server application sends personalized promotions such as mobile advertisements or e-coupons to customers' smartphones. In this paper, a highly scalable marketing system using Beacon and the smartphone applicationwas built to send push notifications to users based on the current location of customer inside the mall. Content was provided to people in order to increase sales. This work aims to demonstrate that the geomarketing system is able to detect the location of the customer, transmit the location's data via WIFI, display personalized promotions in a smartphone. The results show that implementation of Bluetooth Low Energy (BLE) technology in this system highly reduces the power consumption of the long-term monitoring system.