Abstract
The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. Searches were conducted in the Web of Science, Science Direct, and Scopus databases in May 2023. The research portfolio included 19 articles. The analytical content analysis procedure was carried out using NVivo Pro 14 software. Applying the Blue Ocean Four Actions Framework provided insights into Real Madrid's management strategies and business success. The findings illuminate various aspects of Real Madrid's operations, encompassing website structure, values, communication strategies, management approaches, financial performance, and areas for potential enhancement. Keywords: Blue Ocean Four Actions Framework, Real Madrid club de fútebol, management strategies, soccer club management.
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