Blogosphere as the Way of Self-Representation and Developing Reporter’s Creative Potential

Abstract

Nowadays Internet has become the most influential way of content’s spreading. Blogs, social networks and messengers turned into platforms for full-fledged marketing and journalistic product promotion. Some experts think that this trend is positive, but other experts consider it to be negative. This study considers features of professional domestic reporters’ blogging, and examines the way network activity optimizes their professional potential.