Abstract
This research was conducted to explore the effect of Blog or MSN users' Personality Trait, Computer-Mediated Communication and Communication Satisfaction on Interpersonal Relationship based on Social Presence Theory (SPT). Therefore, we extended the variables of SPT to better explain the Interpersonal Relationship of Blog or MSN under different context. With users continuing use of Blog or MSN for more than 3 months in Taiwan as research subjects, data analysis is conducted via LISREL statistical analysis, with 402(Blog) and 557(MSN) valid questionnaires returned. This study concludes three main results with using Blog or MSN system, including: 1. Personality Trait has positive significance effect on Computer-Mediated Communication of Blog and MSN users. 2. Computer-Mediated Communication has positive significance effect on Communication Satisfaction of Blog and MSN users. Finally, Communication Satisfaction has positive significance effect on Interpersonal Relationship of Blog and MSN users. On the whole, most of hypotheses were supported. Implications are also provided.
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