Abstract
PurposeReviews the Blogging4Business Conference in London, April 2006.Design/methodology/approachReviews the sessions, keynotes, and general themes of the conference.FindingsAround 180 delegates from businesses new and old converged on London's West End in April for the Blogging4Business Conference, an event dedicated to all things hi tech and modern in the Information Age. Specifically several key questions were being asked of business: Are you blogging? Should you be blogging? Is it safe to blog? Are your competitors blogging? And who on earth is podcasting, vlogging and wiki‐ing?Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
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