Abstract
The objective of this study is to analyze the impact of blockchain implementation on the business model of online gambling operators and define the attributes that may underpin the creation of a new value proposition in the online gaming industry. This study used a qualitative approach (the Delphi method) to assess the potential relevance of incorporating blockchain into the online gambling business model. Two research questions were formulated: (i) Is blockchain technology applicable to the online gaming industry, and (ii) What are the expected benefits or contributions for players and operators? To address these research questions, eight blockchain and online gambling experts were interviewed. The interviews proceeded in three rounds until a final consensus was reached. The results reveal the main challenges in implementing blockchain technology for online gambling. The primary challenges are regulation, investment, and the embryonic state of technology. Transparency was identified as the main advantage of applying blockchain to the business model of operators. The study also found that managers and other professionals still had some difficulty perceiving the potential of this technology and its attributes, as was observed in other sectors.
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