Abstract

In the realm of global trade, counterfeit products persist as a pervasive challenge, eroding consumer trust and posing substantial economic threats. Existing approaches to counter this issue often prove inadequate, necessitating an exploration of innovative alternatives. Beyond addressing the deficiencies of current solutions, our system contributes to secure and transparent trade practices. Our proposed system introduces dynamic product authentication checks conducted at regular intervals. This proactive feature serves as a direct response to the identified inadequacies in existing solutions, aiming to significantly diminish the infiltration of counterfeit goods into the supply chain. The pivotal innovation in our approach lies in its multifaceted nature. Dynamic product authentication checks not only bolster security but also ensure authenticity throughout the product lifecycle. By decentralizing control, we promote transparency in product transactions, aligning seamlessly with blockchain's core attributes of immutability and decentralization. This comprehensive strategy integrates with the decentralized blockchain system to fortify supply chain security, utilizing innovative verification methods. Scanned codes cross-reference with blockchain records, promptly informing consumers of a product's legitimacy or counterfeit status. This paper delineates a comprehensive solution to the challenges posed by counterfeit products in the e-commerce market, grounding its significance in the acknowledged shortcomings of current anti-counterfeit measures. By integrating dynamic product authentication checks with blockchain's inherent strengths, our system offers a practical, efficient, and innovative approach to safeguard product quality and authenticity in the global marketplace. The intersection provides a robust framework for securing e-commerce transactions, thereby bolstering consumer confidence in online trade practices.

Full Text
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