Abstract

Several platform companies have been successful in competing with digital piracy by producing consumer-friendly services. Nowadays, however, the digital content service market has become more monopolized than ever, which forms barriers to the entry of new platform companies. The platform monopoly would cause considerable problems both to content providers and consumers as it limits the choice of consumers. To remove the platform monopoly in digital content markets, we propose a public blockchain-based digital content service method. The proposed method encrypts the digital content to a self-decryptable form, which we call Smart Propertized Digital Content (SPDC), and utilizes the decentralization and traceability of the public blockchain to provide a non-monopolistic ecosystem for the management and distribution of the SPDC license. The proposed method can be more beneficial both to content creators and users than the current winner-takes-all platform model. For instance, users can download SPDC once and play many times without requesting the decryption key, and SPDC owners can make SPDC licenses to be time-limited, device-limited, resellable, or terminated without resorting to help from other intermediaries. We conducted the threat analysis on the proposed method by examining possible attacks in various scenarios. Based on threat analysis, we conclude that the proposed method can provide a new type of digital content service ecosystem that can be operated in a completely decentralized way and neutrally beneficial to all participants.

Highlights

  • The rapid development of information communication technologies (ICTs) in storing, managing, searching, and transmitting digital data has changed how people consume content such as book, music, video, and continues doing so

  • Stores the license information of Smart Propertized Digital Content (SPDC), the manager program (MP) sends a signal to the SPDC according to license information of the SPDC in the Hierarchical Multi-Blockchain System (HMBS), and SPDC continues to play or stops the selfdecryption based on the received signal from the MP

  • The proposed method encapsulates the digital content in SPDC, and defines the MP to follow the SPDC license rule recorded in the AC, and provides the integrity of AC by using SCs, dual sidechains (dSCs), and MC

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Summary

Introduction

The rapid development of information communication technologies (ICTs) in storing, managing, searching, and transmitting digital data has changed how people consume content such as book, music, video, and continues doing so. As compared with analog content, digital content is easy to manage and suitable for massive distribution. Most people are unlikely to pay for digital content that can be downloaded from the Internet or copied from one device to another This has been a major problem for content industries such as the music, movie, and publishing industries. There have been two opposite opinions on the platform monopoly in digital content markets. The other opinion is that the platform monopoly is a present danger in digital content markets and will cause serious problems to Electronics 2021, 10, 1387 content providers and to consumers, unless proper antitrust regulations and technical improvements are introduced. Specific issues that motivate this study are as follows: Platform monopoly: Platform companies massively collect user data in the process of distributing digital content and use collected data vigorously in personalized content marketing. Users would prefer to have all their digital content on a single platform rather than spread it out on many platforms

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