Abstract
PurposeThe circular economy is a production and consumption model that encourages people to share, lease, reuse, repair, refurbish and recycle existing materials and products for as long as possible. The blockchain-based circular economy is being used in many industries worldwide, but Indian electronic MSMEs face many problems in adopting a blockchain-based circular economy. The research aims to discover the barriers the electronic MSMEs face in adopting a blockchain-based circular economy and pull back from achieving environmental sustainability in their operations.Design/methodology/approachFifteen barriers are identified from the literature review and finalized with experts' opinions. These barriers are evaluated by using interpretive structural modeling (ISM), MICMAC analysis and fuzzy TOPSIS method.FindingsLack of support from distribution channels, lack of traceability mechanism and customer attitudes toward purchasing remanufactured goods are identified as the most critical barriers.Practical implicationsThe study will benchmark the electronic MSMEs in achieving environmental sustainability in the blockchain-based circular economy.Originality/valueIt is a study that not only establishes a hierarchical relationship among the barriers of blockchain adoption in Indian electronic MSMEs but also verifies the results with fuzzy TOPSIS method.
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