Blockchain adoption in agri-food supply chain management: an empirical study of the main drivers using extended UTAUT

Abstract

PurposeBlockchain technology can overcome many complicated problems related to confidentiality, integrity and availability of fast and secure distributed systems in the agri-food supply chain. In emerging economies like India, blockchain application in the agri-food supply chain is still new, and their adoption is underdeveloped. This paper aims to investigate the drivers of blockchain technology adoption and their effect on the behavioral intention of stakeholders in adopting blockchain technology among various stakeholders in the agri-food supply chain. The study also develops a framework to enhance understanding of blockchain adoption in the agri-food supply chain as well as the stakeholders' motivation in seeking blockchain solutions.Design/methodology/approachConsidering the most significant aspects of blockchain adoption in the agri-food supply chain, this study attempts to develop an adoption model by using the extended unified theory of acceptance and technology model with interfirm trust and transparency as additional factors. Data was collected from a sample of 200 stakeholders in the North Indian state of Punjab. The empirical analysis was carried out using structural equation modeling in Smart PLS3.FindingsThe findings supported the developed framework and the results of SEM indicate that all the paths are supported. In particular, the findings of the study reveal that performance expectancy, effort expectancy, social influence, facilitating conditions, interfirm trust and transparency are the drivers of blockchain adoption and have a significant impact on the behavioral intention of stakeholders. Cumulatively, the results positively impact the performance of agri-food supply chain. From this study, it is found that the adoption of blockchain technology in agri-food supply chain enhances their performance.Originality/valueThe originality of the study lies in the developed framework, technology adoption will help them focus in the right direction by eliminating manual methods and converting the agri-food supply chain into a digitalization system.