BLENDING DECISION AND DESIGN SCIENCE WITH INFORMATION SYSTEMS DESIGN AS A MEANS TO OPTIMIZING BUSINESS DECISIONS

Abstract

While information systems are bridges that connect functional areas of an organization, the underlying purpose and value in that connectivity is to improve decision making on all levels of the organization. It stands to reason that if organizational decision makers were afforded the use of more intelligent information systems, that decision making would improve, and thrust the organization into a position of competitive advantage. Based on analyses conducted in 2004, in which investigators blended similar disciplines in order to build a conceptual framework and guidelines to ensure research quality and rigor, this proposition for further research purports an integration of these same disciplines to be used in the design of organizational information systems. The premise is that a more intelligent design could offer a higher level of pragmatic effectiveness in the system that is implemented [18]. Intelligence in design, here is twofold; one being a more naturalistic(the way decisions are actually made as opposed to how they should be made) presentation of information offered; and second, that the presentation is in a higher level of context (less information but more closely related to the actual decision at hand) [19, 14].