Blended Approaches to Improve the Efficiency of Admissions to University affiliated MBA Program in the Selected Districts of North Karnataka

Abstract

Abstract: India is known for its huge student population and students from around the globe come to India for higher studies. Management education is a booming sector as India is a major player in management education. There are more than 10,000 HEIs in the management sector. As competition is high in management sector, students will choose the best colleges for admission. To attract potential students to any college, the college has to use novel cost effective approaches. This study is aimed at recognizing and discovering the efficiency of hybrid approaches in refining MBA admissions and attracting quality students through conventional methods. The admission strategy in across India may vary and it is a totally different approach for MBA colleges in North Karnataka. The approach is complex as it has many facets like educating, engaging, training, influencing parents, guardians and students at multiple touchpoints. This study uses the survey research method with the help of a research questionnaire, data collection, analysis using excel etc. The results predicted that hybrid approaches can progress student enrolment year after year. Keywords: Admissions Practices, Higher Education, Educational Usage of Social Media, Educational Technology