Abstract

As Schuyler's story hones in on market-driven formulations of identity, it speaks to fantasies and anxieties about increasing urban industrialization, racial assimilation, and the reproduction of raced bodies in the black modernist moment. Tracing the manufacture, promotion, and regulation of race in the novel, I argue thatBlack No Moreilluminates new market possibilities for the trade of racial property in commodity form during the Fordist era. In this way, Schuyler's narrative offers a complex and prescient understanding of racial capitalism in the interwar period, one that portends our contemporary negotiations with mass-mediated identity and consumer culture on a global scale.

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