Abstract
Abstract Entrepreneurs are generally thought to have a high level of intensity that drives them toward business success, although individually their levels may vary widely. Findings indicate that intensity levels may also vary among racial groups. In a study of North Carolina business students, Black students tended to be slightly less assertive and, in certain cases, less concerned about high-quality output than White students were. Educators teaching in the small-business area may wish to test their students' entrepreneurial intensity levels and, as required, modify curriculum design to moderate any major differnces among groups.
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