Abstract
This article examines the reaction by Newcastle United supporters to the resignation of Kevin Keegan as Newcastle United manager in September 2008. Unhappy at the ownership and management structure of the club following Keegan’s departure, a series of supporter-led meetings took place that led to the creation of Newcastle United Supporters’ Club and Newcastle United Supporters’ Trust. This article draws on a non-participant observation of these meetings and argues that although there are an increasing number of ‘active’ supporters throughout English football, ultimately it is the significant number of ‘passive’ supporters who hamper the inclusion of supporters’ organizations at higher level clubs. The article concludes by suggesting that clubs, irrespective of wealth and success, need to recognize the long-term value of supporters. Failure to do so can result in fan alienation and ultimately decline (as seen with the recent cases of Coventry City and Portsmouth).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
