Abstract

Previous research has demonstrated quite conclusively that bizarre imagery has little influence on recall of paired associates. This experiment showed that bizarreness does facilitate recall, particularly retention over a 24-hr. period. Instructions to relate imagery with positive emotional reactions, however, did not facilitate either immediate or delayed retention of concrete word pairs. Results are discussed in terms of a cognitive elaboration hypothesis.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call