BiVAE를 활용한 MBTI 기반 OTT 서비스 개인화 추천 시스템

Abstract

The OTT platform, which provides various media contents in the modern society, seeks to improve the user experience by utilizing a personalized recommendation system. However, current recommendation systems are having difficulty in making accurate recommendations because they do not fully understand user's tendencies. This study proposes the use of a personalized recommendation algorithm using BiVAE (bilateral variational autoencoder) to solve this problem, and considers group-specific applications through MBTI. BiVAE is a probabilistic generation model that compresses and generates data considering of bidirectional information flow, providing richer expression and reconstruction capabilities by encoding and decoding in both directions. As a result of applying four types of data to the model, when applying BiVAE for each group using MBTI, the accuracy of OTT genre recommendation was shown to be superior to that of other methods. In addition, when considering MBTI, a personal recommendation using BiVAE showed higher accuracy compared to the existing recommendation system. This result means that the personalized recommendation system considering the user's personal characteristics and personality is important.