Abstract
Along with the development of technology in the digital era, it is increasingly easier to access communication . Various applications used in the process of finding a partner . One of them is the emergence of an online matchmaking application which is experiencing rapid development . So that the transition to the concept of matchmaking from conventional to online is not new, along with the times . This research focuses on the implications for today's online matchmaking agencies. This research used a qualitative approachand using descriptive analytical method . The results showed thatonline matchmaking agencies, although they have positive and negative impacts for their users, but it is not an obstacle for partner seekers through cyberspace.
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