Bir Hüzün Turizmi Destinasyonu Olarak Ulucanlar Cezaevi Müzesi Ziyaretçilerinin Elektronik Yorumlarının İçerik Analizi

Abstract

The purpose of this study is to determine the types of feelings, satisfaction levels and recommendations of the visitors by analyzing the comments of visitors who visit the museum on tripadvisor.com website about the historical Ulucanlar Prison Museum in Ankara. The data of the research was drawn from the TripAdvisor travel site, which constitutes the largest online network of traveling consumers. From September 2013 to July 2019, 317 comments on tripadvisor.com were transferred to Word and subjected to content analysis, one of the qualitative research methods. MAXQDA 18 program was used to analyze the data. In the content analysis of 317 comments, the comments were grouped and coded under 4 main themes: tourist expectation, sensed feeling, advice, and comments. According to the findings of study, the majority of the visitors liked the museum and were satisfied with the visit. They also advise potential visitors who will visit the museum later that the museum should be seen and advice museum management that the physical facilities of the museum should be increased. On the other hand, the emotions that the visitors feel after the visit are mostly impressive, sadness and fear. When all these findings are evaluated, it can be said that Ulucanlar Prison Museum has an important dark tourism potential.